STEAM x Fred Segal

Executive Producer

STEAM is the first head-to-toe line of all-natural hair, face, and body products infused with the power of Cannabis.

For the launch, we partnered with Fred Segal Sunset to create the first-of-its-kind pop-up spa inside the iconic Los Angeles retail store working with Cucco Studio in Milan. Over the course of 2 months, clients could book treatments, shop the line and meet the brand. The experience was supported by a series of events and social activations.

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Role

  • Executive Producer

Scope

  • Creative Strategy

  • Marketing Strategy

  • Experiential Production

  • Creative Production

  • Merchandising

  • Event Production

  • Content Production

Collaborators

  • Cucco Studio (Milan, Italy)

  • Recess Worldwide

  • Fred Segal

Xavier is an experienced producer passionate about collaborating with brands, agencies, and artists to develop and execute culture-shifting physical and digital experiences. A proven leader, marrying deep production, business, marketing, and creative backgrounds into every execution.

Let’s work together.

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