STEAM

Partner & Executive Producer

STEAM is the first head-to-toe line of all-natural hair, face, and body products infused with the power of Cannabis.

I lead the brand development, marketing, and go-to-market strategy over the course of a year-long development process. The brand was designed in collaboration with Cucco Studio in Milan, Italy

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STEAM products are formulated with the cleanest ingredients found in nature.

Say hello to stimulated hair & skin.

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Role

  • Partner & Executive Producer

Scope

  • Brand Strategy

  • Brand Development

  • Creative Strategy

  • Creative Development

  • Packaging Development

  • Content Production

  • Marketing Strategy

  • Go-To-Market Strategy

  • Merchandising

  • Brand Marketing

  • Experiential Design

  • Experiential Production

  • Business Development

Collaborators

  • Cucco Studio (Milan, Italy)

  • Charlotte Palermino

Xavier is an experienced producer passionate about collaborating with brands, agencies, and artists to develop and execute culture-shifting physical and digital experiences. A proven leader, marrying deep production, business, marketing, and creative backgrounds into every execution.

Let’s work together.

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Sensa
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STEAM x Fred Segal