Apothecanna

Brand Director & Distributor

Apothecanna is the leader in all natural cannabis topical solutions.

In 2016 I came on board to help establish a market presence for the brand in California. Over the course of 4 years we navigated an ever evolving regulated cannabis market establishing the brand as a leader in the state in-store and online, building an amazing team, business infrastructure and activating countless brand activations. Apothecanna was acquired in 2021 for $20MM.

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Role

  • Brand Director & Distributor

Scope

  • Marketing Strategy

  • Brand Development

  • Brand Marketing

  • Event Production

  • Experiential Design

  • Experiential Production

  • Event Production

  • Creative Development

  • Creative Production

  • Distribution & Manufacturing

  • Compliance

  • Merchandising

  • Business Development

Collaborators

  • Green Street Agency

Xavier is an experienced producer passionate about collaborating with brands, agencies, and artists to develop and execute culture-shifting physical and digital experiences. A proven leader, marrying deep production, business, marketing, and creative backgrounds into every execution.

Let’s work together.

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