Legendary Locations: Lyft’s Cultural Guide to Los Angeles

Creative Producer

Alldayeveryday teamed up with Lyft to develop a hand-drawn map of Los Angeles coinciding with the LA Art Book Fair.

Artist Eric McHenry was commissioned to illustrate a fold out of favorite arts, eats, and secret spots around the city. I was brought on to curate and produce the artwork.

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Role

  • Creative Producer

Scope

  • Talent Curation

  • Content Curation

  • Creative Production

Collaborators

  • Alldayeveryday

  • Eric McHenry

Xavier is an experienced producer passionate about collaborating with brands, agencies, and artists to develop and execute culture-shifting physical and digital experiences. A proven leader, marrying deep production, business, marketing, and creative backgrounds into every execution.

Let’s work together.

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